Our Expertise
Our Expertise
Our Expertise
Our Services
Our Services
Our Services
Solutions We Provide
Strategy & Business Case Development
Why It Matters:
Before launching into retail media, you need clarity on what success looks like for your business. We help you assess your current assets, customer data, digital channels, physical touchpoints, and supplier relationships - to design a retail media strategy that fits your business model and market position.
What’s Included:
Opportunity Assessment: Evaluate your audience size, data maturity, and available advertising inventory across online and offline channels
Business Case Development: Build financial projections showing potential revenue, required investment, and ROI timelines tailored to your business
Strategic Roadmap: Create a phased implementation plan that prioritizes quick wins while building towards long-term scalability
Stakeholder Alignment: Develop internal presentations and materials to secure buy-in from leadership, sales teams, and supplier partners
Competitive Positioning: Analyze what other retailers in your market are doing and identify opportunities to differentiate your offering
Strategy & Business Case Development
Why It Matters:
Before launching into retail media, you need clarity on what success looks like for your business. We help you assess your current assets, customer data, digital channels, physical touchpoints, and supplier relationships - to design a retail media strategy that fits your business model and market position.
What’s Included:
Opportunity Assessment: Evaluate your audience size, data maturity, and available advertising inventory across online and offline channels
Business Case Development: Build financial projections showing potential revenue, required investment, and ROI timelines tailored to your business
Strategic Roadmap: Create a phased implementation plan that prioritizes quick wins while building towards long-term scalability
Stakeholder Alignment: Develop internal presentations and materials to secure buy-in from leadership, sales teams, and supplier partners
Competitive Positioning: Analyze what other retailers in your market are doing and identify opportunities to differentiate your offering
Strategy & Business Case Development
Why It Matters:
Before launching into retail media, you need clarity on what success looks like for your business. We help you assess your current assets, customer data, digital channels, physical touchpoints, and supplier relationships - to design a retail media strategy that fits your business model and market position.
What’s Included:
Opportunity Assessment: Evaluate your audience size, data maturity, and available advertising inventory across online and offline channels
Business Case Development: Build financial projections showing potential revenue, required investment, and ROI timelines tailored to your business
Strategic Roadmap: Create a phased implementation plan that prioritizes quick wins while building towards long-term scalability
Stakeholder Alignment: Develop internal presentations and materials to secure buy-in from leadership, sales teams, and supplier partners
Competitive Positioning: Analyze what other retailers in your market are doing and identify opportunities to differentiate your offering
Product Portfolio & Pricing Strategy
Why It Matters:
Your retail media offering needs to be easy for brands to understand, buy, and measure. We help you package your advertising inventory into clear, attractive products with transparent pricing and performance metrics that drive demand.
What’s Included:
Ad Product Portfolio: Define specific advertising products (sponsored search, display banners, in-store signage, email placements, etc.) with clear specifications and audience targeting capabilities
Pricing Strategy: Develop competitive pricing models (CPM, CPC, fixed sponsorships) based on market benchmarks and your audience value
Media Kit Creation: Design professional sales materials showcasing your available placements, audience reach, and campaign options
Commercial Framework: Structure terms, minimum spends, campaign durations, and booking processes that work for both you and your brand partners
Measurement Standards: Establish KPIs and reporting formats that prove campaign effectiveness to brands
Product Portfolio & Pricing Strategy
Why It Matters:
Your retail media offering needs to be easy for brands to understand, buy, and measure. We help you package your advertising inventory into clear, attractive products with transparent pricing and performance metrics that drive demand.
What’s Included:
Ad Product Portfolio: Define specific advertising products (sponsored search, display banners, in-store signage, email placements, etc.) with clear specifications and audience targeting capabilities
Pricing Strategy: Develop competitive pricing models (CPM, CPC, fixed sponsorships) based on market benchmarks and your audience value
Media Kit Creation: Design professional sales materials showcasing your available placements, audience reach, and campaign options
Commercial Framework: Structure terms, minimum spends, campaign durations, and booking processes that work for both you and your brand partners
Measurement Standards: Establish KPIs and reporting formats that prove campaign effectiveness to brands
Product Portfolio & Pricing Strategy
Why It Matters:
Your retail media offering needs to be easy for brands to understand, buy, and measure. We help you package your advertising inventory into clear, attractive products with transparent pricing and performance metrics that drive demand.
What’s Included:
Ad Product Portfolio: Define specific advertising products (sponsored search, display banners, in-store signage, email placements, etc.) with clear specifications and audience targeting capabilities
Pricing Strategy: Develop competitive pricing models (CPM, CPC, fixed sponsorships) based on market benchmarks and your audience value
Media Kit Creation: Design professional sales materials showcasing your available placements, audience reach, and campaign options
Commercial Framework: Structure terms, minimum spends, campaign durations, and booking processes that work for both you and your brand partners
Measurement Standards: Establish KPIs and reporting formats that prove campaign effectiveness to brands
Technology Selection & Implementation
Why It Matters:
Retail media requires technology to manage ad bookings, serve campaigns, track performance, and report results. We help you navigate the crowded vendor landscape to find solutions that match your scale, budget, and technical capabilities - then support you through implementation.
What’s Included:
Tech Stack Assessment: Evaluate your current systems (e-commerce platform, POS, CRM, loyalty program) and identify gaps
Vendor Selection: Research and recommend ad serving platforms, booking systems, and analytics tools suited to Nordic SME retailers
Implementation Support: Guide technical integration, including ad zone setup, tracking implementation, and data connections
Partner Onboarding: Configure systems for easy campaign booking and supplier self-service where appropriate
Training & Documentation: Ensure your team can operate and troubleshoot the technology independently
Technology Selection & Implementation
Why It Matters:
Retail media requires technology to manage ad bookings, serve campaigns, track performance, and report results. We help you navigate the crowded vendor landscape to find solutions that match your scale, budget, and technical capabilities - then support you through implementation.
What’s Included:
Tech Stack Assessment: Evaluate your current systems (e-commerce platform, POS, CRM, loyalty program) and identify gaps
Vendor Selection: Research and recommend ad serving platforms, booking systems, and analytics tools suited to Nordic SME retailers
Implementation Support: Guide technical integration, including ad zone setup, tracking implementation, and data connections
Partner Onboarding: Configure systems for easy campaign booking and supplier self-service where appropriate
Training & Documentation: Ensure your team can operate and troubleshoot the technology independently
Technology Selection & Implementation
Why It Matters:
Retail media requires technology to manage ad bookings, serve campaigns, track performance, and report results. We help you navigate the crowded vendor landscape to find solutions that match your scale, budget, and technical capabilities - then support you through implementation.
What’s Included:
Tech Stack Assessment: Evaluate your current systems (e-commerce platform, POS, CRM, loyalty program) and identify gaps
Vendor Selection: Research and recommend ad serving platforms, booking systems, and analytics tools suited to Nordic SME retailers
Implementation Support: Guide technical integration, including ad zone setup, tracking implementation, and data connections
Partner Onboarding: Configure systems for easy campaign booking and supplier self-service where appropriate
Training & Documentation: Ensure your team can operate and troubleshoot the technology independently
Media Sales & Brand Partner Activation
Why It Matters:
Having a retail media offering is only valuable if brands are actively buying it. We help you identify the right brand partners, craft compelling pitches, and close deals that fill your inventory and generate consistent revenue, whether through training your team or providing direct sales support.
What’s Included:
Brand Partner Identification: Analyze your product categories and customer data to prioritize which suppliers and brands have the highest potential for retail media investment
Direct Sales Enablement & Pitch Materials: Train your commercial team on how to sell retail media and create compelling sales presentations, ROI calculators, and objection-handling frameworks tailored to your offering
Direct Sales Support: Provide interim or ongoing sales resources to prospect, pitch, and close brand partners on your behalf
Deal Structuring & Negotiation: Help structure deals, pricing, and campaign terms that balance brand needs with your revenue goals
Relationship Management: Establish processes for ongoing brand communication, campaign renewals, and upselling opportunities
Media Sales & Brand Partner Activation
Why It Matters:
Having a retail media offering is only valuable if brands are actively buying it. We help you identify the right brand partners, craft compelling pitches, and close deals that fill your inventory and generate consistent revenue, whether through training your team or providing direct sales support.
What’s Included:
Brand Partner Identification: Analyze your product categories and customer data to prioritize which suppliers and brands have the highest potential for retail media investment
Direct Sales Enablement & Pitch Materials: Train your commercial team on how to sell retail media and create compelling sales presentations, ROI calculators, and objection-handling frameworks tailored to your offering
Direct Sales Support: Provide interim or ongoing sales resources to prospect, pitch, and close brand partners on your behalf
Deal Structuring & Negotiation: Help structure deals, pricing, and campaign terms that balance brand needs with your revenue goals
Relationship Management: Establish processes for ongoing brand communication, campaign renewals, and upselling opportunities
Media Sales & Brand Partner Activation
Why It Matters:
Having a retail media offering is only valuable if brands are actively buying it. We help you identify the right brand partners, craft compelling pitches, and close deals that fill your inventory and generate consistent revenue, whether through training your team or providing direct sales support.
What’s Included:
Brand Partner Identification: Analyze your product categories and customer data to prioritize which suppliers and brands have the highest potential for retail media investment
Direct Sales Enablement & Pitch Materials: Train your commercial team on how to sell retail media and create compelling sales presentations, ROI calculators, and objection-handling frameworks tailored to your offering
Direct Sales Support: Provide interim or ongoing sales resources to prospect, pitch, and close brand partners on your behalf
Deal Structuring & Negotiation: Help structure deals, pricing, and campaign terms that balance brand needs with your revenue goals
Relationship Management: Establish processes for ongoing brand communication, campaign renewals, and upselling opportunities